How much insight do you have into margin?
Would you know what levers to pull to increase margin?
Is margin defined consistently across your organisation?
These are just some of the questions that Vendavo and Cranfield Management School academic, Patrick Reinmoeller, asked 200 C-Level executives from across Europe in order to understand the impact of getting margin right on an organisation’s financial performance.
The results of the research are striking. The evidence suggests that lack of insight into margin – and therefore the ability to increase it – is having a significant impact on the financial performance of European organisations. High performing companies are placing greater emphasis on margin than those that are behind market expectations.
Patrick Reinmoeller, a Professor of Strategic Management, at Cranfield School of Management, and Vendavo will deliver a comprehensive report which will detail the results, provide expert analysis and recommendations for organisations on how to maximise margin.
Register here to receive the full report in May 2016REGISTER NOW
of CFOs would not know how to increase margin quickly
of organisations report inconsistencies in margin definition across their organisation
of organisations believe sales teams are using gut feeling to make pricing decisions
of organisations growing ahead of market expectations are using real-time data to make pricing decisions
report that they are not completely satisfied with the accuracy and insight provided by their organisation's systems for margin performance