How much insight do you have into margin?
Would you know what levers to pull to increase margin?
Is margin defined consistently across your organisation?
These are just some of the questions that Vendavo and Cranfield Management School academic, Patrick Reinmoeller, asked 200 C-Level executives from across Europe in order to understand the impact of getting margin right on an organisation’s financial performance.
The results of the research are striking. The evidence suggests that lack of insight into margin – and therefore the ability to increase it – is having a significant impact on the financial performance of European organisations. High performing companies are placing greater emphasis on margin than those that are behind market expectations.
Patrick Reinmoeller, a Professor of Strategic Management, at Cranfield School of Management, and Vendavo will deliver a comprehensive report which will detail the results, provide expert analysis and recommendations for organisations on how to maximise margin.
KEY STATS
of CFOs would not know how to increase margin quickly
80%
of organisations report inconsistencies in margin definition across their organisation
43%
of organisations believe sales teams are using gut feeling to make pricing decisions
55%
of organisations growing ahead of market expectations are using real-time data to make pricing decisions
report that they are not completely satisfied with the accuracy and insight provided by their organisation's systems for margin performance
About
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Professor Patrick Reinmoeller, Ph.D.
Dr Reinmoeller is Professor of Strategic Management at Cranfield School of Management, Director of DASL, a programme for senior executives seeking to develop their strategic leadership capabilities, and Visiting Faculty at Erasmus University, the Netherlands. Before joining Cranfield University he served as a faculty member at Erasmus University, and at the Graduate School of Knowledge Science, Japan Advanced Institute of Science and Technology, after completing his post-doc research at the Institute of Innovation Research, Hitotsubashi University, Tokyo. He has been Visiting Faculty in China, Italy, Japan, UK, South Africa and Switzerland.
Professor Patrick Reinmoeller’s research in the area of strategic management, has been published in leading US, European and Asian Journals. His current research focuses on strategic capabilities and social influences. Patrick Reinmoeller has won multiple awards for excellence in teaching, academic reviews and best papers. Active in executive education and consulting, he works with executives to achieve growth, innovation and corporate renewal. Patrick was educated in Italy, Japan and Germany. His working languages are Dutch, English, German, Italian, and Japanese (in alphabetical order) and he is working on Chinese.
His latest publications focus on themes including Due Diligence (Deusto Harvard Business Review, 2013), How to Win a Price War (MIT Sloan Management Review, 2014), Competitive Intelligence (British Journal of Management, 2015) and Knowledge and Exploration (Organization Studies, 2015). Patrick Reinmoeller is co-author of Strategic Management: Globalization and Competitiveness, Cengage Publishers.
